Brevo vs. Mailchimp vs. HubSpot: The Ultimate Email Marketing & CRM Comparison (2025)

Introduction

Email marketing remains one of the most effective digital marketing strategies for businesses of all sizes. With numerous platforms available, selecting the right email marketing and CRM tool can be overwhelming. In this guide, we compare Brevo (formerly Sendinblue), Mailchimp, and HubSpot, three leading solutions for businesses looking to optimize their marketing campaigns.

We will analyze these platforms based on:

• Features

• Pricing

• Ease of use

• Automation capabilities

• CRM functionalities

• Best use cases

By the end of this article, you’ll have a clear understanding of which tool best fits your business needs.

Overview of Each Platform

1. Brevo (Sendinblue)

Brevo is an all-in-one email marketing and CRM platform, popular for its affordability and strong automation features. It offers advanced segmentation, SMS marketing, and robust workflow automation, making it a great choice for small businesses and startups.

2. Mailchimp

Mailchimp is one of the most well-known email marketing tools, offering a user-friendly interface and a variety of templates. It’s ideal for beginners but has limitations in advanced automation and CRM features.

3. HubSpot

HubSpot is a powerhouse for businesses needing a full-fledged CRM with marketing, sales, and service automation. It offers deep integration with other business tools but comes at a higher price.

Feature Comparison Table

Below is a side-by-side comparison of these platforms based on key features:

Pricing Breakdown

Pricing is one of the most critical factors when selecting an email marketing tool. Here’s how these platforms compare:

Brevo Pricing

• Free Plan: Up to 300 emails/day

• Starter: $25/month (10K emails, no daily limit)

• Business: $65/month (marketing automation, A/B testing, analytics)

• Enterprise: Custom pricing

Mailchimp Pricing

• Free Plan: 1,000 monthly emails

• Essentials: $13/month

• Standard: $20/month

• Premium: $350/month

HubSpot Pricing

• Free Plan: Includes CRM features but limited marketing tools

• Starter: $20/month

• Professional: $800/month

• Enterprise: $3,600/month

👉 Verdict: Brevo is the most budget-friendly, while HubSpot offers premium features at a higher price.

Automation & CRM Capabilities

Brevo’s Automation Strengths

• Drag-and-drop workflow builder

• Multi-channel automation (email & SMS)

• Pre-built automation templates

Mailchimp’s Automation Strengths

• Basic drip campaigns

• Behavioral targeting

• Automated product recommendations

HubSpot’s Automation Strengths

• Advanced CRM-based automation

• AI-driven workflows

• Lead scoring and predictive automation

👉 Verdict: HubSpot wins for advanced CRM features, while Brevo excels in affordability and ease of automation.

Email Template & Design

All three platforms offer easy-to-use drag-and-drop email builders, but with varying flexibility:

• Brevo: Professional templates + custom HTML

• Mailchimp: Best for beginners with pre-designed themes

• HubSpot: Advanced templates with dynamic personalization

Best Use Cases

• Brevo: Ideal for startups, small businesses, and those needing SMS marketing.

• Mailchimp: Best for bloggers, e-commerce brands, and small marketers.

• HubSpot: Perfect for enterprises needing deep CRM integration.

Conclusion: Which One Should You Choose?

Choose Brevo if: You need an affordable, all-in-one email marketing and CRM tool with automation and SMS capabilities.

Choose Mailchimp if: You’re looking for an easy-to-use platform with strong email templates and simple automation.

Choose HubSpot if: You need a full-fledged CRM with advanced automation for lead management and enterprise solutions.

Next Steps:

✅ Try Brevo for free Click here 🚀
✅ Compare pricing & features directly on their official website
✅ Subscribe for more digital marketing insights!